Email marketing course...

Results you can expect:

By working through this program and implement your learnings, you will achieve the following results:

Have systems in place to collect emails

Add a sign up field to your website

Create a Mailchimp account or Mailer lite account 

Design an email template- send test for feedback

Send your first email- send test for feedback

Segment your email list

Set up an automated email sequence

Create an email content calendar.

Course curriculum

  • 1

    Welcome and results

    • WATCH VIDEO: Welcome and results you can expect (2 min)

  • 2

    Getting started with email marketing

    • WATCH VIDEO: Getting started- Why bother? Writing email tips, collecting emails and email marketing ideas (4 min)

    • WATCH VIDEO: 10 ways to build your email list and how to add a sign up form to your website (11 mins)

  • 3

    How to set up Mailchimp

    • WATCH VIDEO:Getting started with Mailchimp (4 min)

    • ACTIVITY: Set up your email marketing account and send a test email (1 hour)

  • 4

    Mailchimp: Taking email to the next level

    • WATCH Video: How to segment your email list (8 min)

    • WATCH VIDEO: Taking your email to the next level- Q&A with Justine and Amanda (intermediate level) (11 min)

    • WATCH VIDEO: Taking your email to the next level- Email automation (intermediate level) (6 min)

    • WATCH VIDEO: Introduction to Klavyio- This is an advanced lesson for people looking for an email system that integrates well with Shopify. Presented by Terri (32 mins)

  • 5

    Content planning

    • 25 content ideas for your email newsletter (5 min read)

    • WATCH VIDEO: Create your content calendar (5 mins)